About Us

AMAI is a strategic consultancy firm that assists organizations to navigate their challenges and become more resilient. Our functional and industry expertise along with our cutting-edge research-based approach, and team of highly skilled consultants ensures our client achieves sustainable growth.

AMAI Consultants Team
Executive looking at tablet in modern office

Our Story

Founded in August 2019, AMAI Consultants provides strategic guidance to businesses across industries, with a focus on FMCG, Telecom, and emerging markets.

Our name, AMAI, stands for "Analyze, Maximize, Adapt, Innovate" – the four pillars of our approach to solving complex business challenges. We believe that successful consulting is not just about providing advice, but about partnering with our clients to implement practical solutions that deliver measurable results.

We specialise in helping startups and established businesses navigate complex market landscapes with confidence and clarity. Through deep industry insights and data-driven strategies, we empower organisations to unlock growth, enhance efficiency, and drive innovation.

Today, we serve clients ranging from ambitious startups to established enterprises, helping them navigate the ever-changing business landscape and unlock their full potential.

We have also collaborated with a leading global consulting firm on major transformation projects across Southeast Asia.

Our Mission & Values

The principles that guide our work and define our culture

Our Mission

To empower businesses through transformative strategies that drive sustainable growth, operational excellence, and competitive advantage. We are committed to delivering exceptional value to our clients by combining industry expertise with innovative solutions that address their most pressing challenges.

Core Values

  • Excellence: We hold ourselves to the highest standards in everything we do.
  • Integrity: We build relationships on trust, honesty, and ethical business practices.
  • Innovation: We embrace creative thinking and continuously seek better solutions.
  • Collaboration: We work as true partners with our clients and each other.
  • Results: We focus on delivering tangible, measurable outcomes for our clients.

Our People & Culture

The foundation of our success and what makes us different

Diverse Expertise

Our team brings together consultants with diverse backgrounds and expertise across industries. This multidisciplinary approach enables us to tackle complex challenges from different angles and deliver innovative solutions that drive real business impact.

Culture of Innovation

We foster a culture where creative thinking is encouraged and new ideas flourish. By embracing innovation and staying ahead of industry trends, we help our clients not just adapt to change, but lead it.

Client Partnership

We believe in building true partnerships with our clients. By deeply understanding their unique needs and challenges, we become trusted advisors who are invested in their long-term success.

Continuous Growth

Learning is at the heart of what we do. We invest in the continuous development of our team, ensuring we're always equipped with the latest knowledge and skills to serve our clients effectively.

Our Journey

Key milestones in the growth of AMAI Consultants

2019

Inception and Strategic Advisory Foundation

AMAI Consultants was founded with a focus on strategic advisory services for FMCG, Telecom, and emerging markets. Began supporting transformation projects as an independent consulting outfit.

2020

Collaboration with Global Consulting Firms

Collaborated on major transformation programs for telecom and consumer companies across Southeast Asia, including retail network redesign, RTM models, and digital operations. Built credibility by delivering for clients under global consulting mandates.

2021

Expansion into Startup Ecosystem

Launched a structured startup advisory practice under AMAI Consultants, guiding early-stage ventures in business models, market readiness, and strategic alignment. Contributed to ecosystem growth through national-level mentoring engagements.

2022

Sectoral Diversification and Operational Depth

Broadened engagements to include organizational restructuring, B2B playbook creation, and GTM strategies across industries and geographies. Supported clients in South Africa, India, Indonesia, and the UK with tailored consulting models.

2023

Driving Digital and Scalable Impact

Advised startups and institutional programs under Nasscom Foundation to align with SDGs, operational efficiency, and scalable tech-driven models. Led digital readiness and operational excellence projects independently.

Today

Strategic Growth and Global Impact

AMAI Consultants continues to evolve as a trusted advisory partner, expanding its capabilities to serve clients across geographies. With a strong foundation in transformation, innovation, and execution, we remain committed to delivering tailored, high-impact solutions for businesses navigating complex challenges.